In today’s digital world, efficiency isn’t just a goal—it’s the key to staying relevant. With its immediacy and ease of use, WhatsApp has proven to be an essential tool for meeting the communication needs of millions of users, transforming the way businesses connect with their customers.

Here’s a look at user preferences and how brands are seeing its impact.

OPEN RATE & ENGAGEMENT

Did you know that messages sent via WhatsApp achieve a 98% open rate? This significantly outperforms traditional methods like email and SMS. But it’s not just about messages being opened—between 78% and 90% of customers actively engage with them. That’s engagement at its best.

THE CONSUMER’S FAVORITE CHOICE

More than 60% of consumers prefer to receive payment reminders and notifications through instant messaging apps. Why? Because it’s easy, direct, and personal. This user preference translates into higher payment compliance and a smoother customer experience.

EFFICIENCY & LOYALTY

The ability to respond at their convenience while maintaining a record of interactions eliminates barriers and reduces friction in communication, ultimately improving the customer experience. Additionally, the implementation of automated chatbots improves case resolution time by 30% to 40%, optimizing operational resources.

LOWER COSTS, BETTER RESULTS

Using WhatsApp for payment recovery doesn’t just enhance communication—it also significantly reduces costs.

Industry leaders like Hertz, the well-known car rental company, have seen major improvements in their debt collection processes: higher payment recovery rates, more satisfied customers, and personalized communication that strengthens brand connections.

By using smart assistants to guide users through the payment process, providing clear and personalized balance information, and offering flexible payment options, WhatsApp helps create a seamless and convenient experience that encourages timely debt resolution.

Integrating this technology isn’t just a strategic decision—it’s a step toward a more efficient, connected, and people-focused future. Discover our Collections Service, designed to enhance every interaction, making it more human, agile, and personalized.